Sport knows it has a problem. The self-inflicted crises that have occurred over the last few years mean that those in charge of sport are desperately trying to rebuild trust while at the same time increase its appeal to younger fans. In this first film of our Sport 2.0 series, Tom Jenkins explores how athletics and golf are adapting to overcome the challenges they face. Later, we explore the future of football, motor-racing and eSports Sport 2.0: crumbling traditions create a whole new ballgame ...
How golf and athletics are evolving for a new generation of fans - video
The Guardian - 13 Jun 2017 12:49
Sport knows it has a problem. The self-inflicted crises that have occurred over the last few years mean that those in charge of sport are desperately trying to rebuild trust while at the same time increase its appeal to younger fans. In this first film of our Sport 2.0 series, Tom Jenkins explores how athletics and golf are adapting to overcome the challenges they face. Later, we explore the future of football, motor-racing and eSports Sport 2.0: crumbling traditions create a whole new ballgame ...
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